When you have nothing but 5-star reviews, it can be perceived as fake. And data proves that when there are nothing but perfect reviews, customers lose trust in a business. When displaying reviews on a web page, throw in a few 4-star reviews for added "realness'. You want reviews to seem as balanced as possible. And when you get a 3 or 4-star review, don't fret. As long as you have a majority of great reviews you are fine.

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